What is Social Media Marketing?

Social Media Marketing is the use of Social Networking Sites (SNS) throughout social media to create brand awareness, generate traffic, and increase sales. Social media marketing also enables businesses to communicate with their customers easily expressing themselves in a positive manner. Social Networks used by Social Media marketing are websites like Facebook, Twitter, Instagram, Pinterest amongst others which allow people to share information.

In other words, Social Media Marketing is the process of developing a Social Media strategy for your business to build relationships with people, promote brand awareness and increase website traffic. Social media has become a powerful platform that can help in increasing sales and reaching a wider customer base. Social networks have revolutionized the way we communicate with each other today, sharing articles, experiences, and updates with one another.